The Long-Term Financial Benefits of Investing in a Website Design Company
The financial success of companies active in competitive domains is, for the most part, related to the visibility of commercialised products and services in the online medium, and the ability of internal staff to navigate the changes in the digital sphere and adapt their site’s UI and UX elements to the core audience’s demand. Are you trying to improve your customer retention statistics, convert visits into product and service purchases and improve the overall reputation of your brand? Do you think your sales are suffering because of a poor customer experience on your old website? In such a case, you will need to invest in the ongoing professional services of a website design company.
The professional website design firm that handles your case will modify your site’s overall UI and implement a comprehensive list of changes that will result in a cohesive design language across both mobile and desktop devices. Is it necessary? Yes. Most online users nowadays form their opinion about the professionalism of a company in less than one second after visiting their website. First impressions matter more than your offers, or the quality and flexibility of your products and services. In this age of speed and endless online possibilities, the UI of a site is the only thing that truly matters.
But, implementing the services of a website design company will not just result in marginal improvements in how your site looks. No, the professional website design firm that collaborates with your company will also handle your site’s UX elements and implement a comprehensive list of SEO modifications that will impact 1) your pages’ SERP position and 2) the overall usability of your online services. With the help of experts, your site could become more navigable. Which, in turn, will make your sales skyrocket.
It’s Not Really Negotiable
Can you move forward with your business without implementing the long-term services of a locally reputable website design company? Sure, it’s not advisable, but at least it’s something that’s up to your discretion. However, one thing that you can definitely not do is forget about the importance of UI and UX for your page’s online visibility growth.
Whether you do it alone or you let an external technician help you, the end goal is the same: UX and UI modifications are necessary for improving your site’s overall usability and visibility. Have you forgotten to concentrate on how your site looks or how good an experience it offers to users? In that case, your business is probably doomed to fail. It’s not really rocket science. UX elements are the main drive behind improved visitor conversions.
What happens if your future customers are stuck in an endless loop of endless site refreshes? What if they want to click on a link, but their action is met with an error page? Small improvements in page speed and site decluttering could have a monumental effect on your total sales, as your users will be kept on your site’s pages for longer. Proper UI/UX is necessary to make your site stand out for the crawling agents used by search engines, and it’s also necessary to ensure your site is visible for mobile devices, which nowadays account for more than 64% of all web traffic.
How Can a Website Design Company Improve Your Site’s Position?
For the most part, the professional website design firm that handles the optimisation of your pages will focus either on the UI elements with a direct impact on your customer’s experience, or on the back-end UX stuff with an impact on your site’s performance and indexability by search engine crawlers. How will the website design firm help with your pages’ SERP position? In a nutshell, by implementing a myriad of SEO modifications.
Since Google is now following a mobile-first approach, the main focus of the expert you are collaborating with will be to make your site more appealing for mobile users, and to do so, the expert will make sure your site’s pages are perfectly usable on different aspect ratios and that they follow the CWV. On top of that, the specialist that handles your site’s optimization will identify keywords that can be used for the creation of meta-descriptions, will clean your site’s URL structure, ensure that your pages use HTTPS, and will add schema mark-up in the HTML code of your content, that can be used by crawlers to better understand the context behind the analysed texts.
But SEO is only one side of the story. The UX changes implemented by the professional website design firm you’re collaborating with will make it so your pages follow a consistent design language, which will have a positive impact on user navigation and that will allow your staff to write texts and blog posts with a more direct CTA. High-quality UX modifications can improve the time users spend on your pages, enhance the overall profitability of your commercialised services and help with your brand’s reputation.
Can You Do This Yourself?
Maybe, but it probably would be one of your worst ideas. Anyone can handle the optimisation of their own website with a little technical know-how and enough free time to do enough market research. But this is where the problem lies. In the business world, your time is limited, and you most likely do not have the necessary free moments to focus solely on your site’s technical optimisation. Nor do you have the technical expertise to do as good a job as a website design company with experience in this domain.
The professional website design technician that collaborates with your firm will handle everything, from the SEO processes necessary to improve your site’s SERP position to the modifications to your page’s UI elements, with a proven impact on customer retention. By going for their services, you and your staff will benefit from the time necessary to focus fully on the other business elements that demand your direct attention. Sure, you can do it yourself if you want. However, hiring an external expert is easier, and long-term, it can represent a financially wise decision.
